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Color Endure takes color preservation one step further with our exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity and tonal integrity.

Color Endure Violet Shampoo is a color-depositing shampoo that helps to maintain and brighten cool blonde and gray tones by neutralizing oxidation that can turn hair brassy or yellow. So, no more brassiness! While it gently cleanses, it also contains a maximum level of violet dye to neutralize yellow tones that are common in lighter colored hair.

Applications: Apply to wet hair and lather thoroughly. Lightly Massage. Wait one minute, allowing shampoo to penetrate. Rinse and repeat as needed.